Sean Potter

I'm an SEO and content leader based in Sheffield. I specialise in SaaS growth. I lead SEO at Hotjar and I also offer limited consultancy. Check out my portfolio or get in touch below!

Expertise featured on

Hotjar

Campaign Monitor

State of Digital

How the Fxck Podcast

The Drum Network

Hubspot

Hi, I'm Sean. I currently lead Hotjar's Organic Search strategy, with a fundamental focus on impacting growth in new customers from Organic Search. I also offer a limited amount of freelance consultancy. I've worked in Marketing for a decade, having formerly trained as a journalist and worked for the BBC. My words have featured on Hubspot, Hotjar, Campaign Monitor, How the Fxck Podcast and more.

macbook pro displaying group of people
macbook pro displaying group of people
Hotjar webinar speaker

In 2023, I became the first in-house speaker for Hotjar's webinar series. I spoke about using customer insights to power Organic Growth.

two black headphones on brown wooden table
two black headphones on brown wooden table
How the Fxck Podcast

In 2023, I appeared on the popular How the Fxck podcast series, to talk through how I've managed Hotjar's Organic Search growth.

Fancy a chat?